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August 24, 2023

Promoting Company Culture From Home

Having a good company culture has become a bigger and bigger focus for companies across the years. Here are some benefits of good company culture, according to Forbes:

  • Identity – For starters, culture contributes to the identity and values of your company. For example, if your corporate culture is one that prioritizes setting and meeting goals, your individual workers will be more likely to set and meet goals of their own. It’s a good way to set and maintain the direction of your employees, and without it, it’s hard to keep your company’s values coherent.
  • Retention – A strong company culture attracts better talent and, more importantly, retains that talent. When people feel like they belong to an organization, they’re more likely to stick around for the long term. That means lower turnover, fewer new hires to deal with, and better chemistry among your team.
  • Image – Corporate culture also adds to your brand identity. If you treat your employees well and have a fun-loving corporate atmosphere, your customers will see you as a fun-loving, generous brand. Depending on your target demographics, that could be a major boon for sales and customer loyalty.

Since lockdown in March 2020, many companies were forced to have their employees work from home. This was brand new territory for most of them, regardless of their size. An important factor that had to be considered was how they could make it so that employees would still feel like they’re part of the company and stay connected with their co-workers.

Staying connected

Company culture is unique to every company and there is no guide on how to create the perfect culture. Some companies are still young and have to find the culture that they wish to promote among their workers. If the bulk of your company is still working remotely, a great way to promote a connected culture and improve relationships between employees is to host regular mixers or “chill sessions”. These can be activities that you do remotely as a team or something that you organize to see some familiar faces. This hopes to promote a fun and informal side of your company to employees who are working in solitude at home.

Afternoon Coffee
Photographer: RR Abrot | Source: Unsplash

Staying sharp

Ever had a problem that just ate at you for hours, but after talking to a colleague, the process of bouncing arguments off one another solved it in mere minutes? Employees working from home don’t always have this luxury. A great way to still promote self-learning and problem solving as part of your culture, is t0 organize regular “learning sessions”, which employees can use to bring up problems that they are facing, or an interesting subject that they are currently learning about; spreading knowledge as wide as possible.

Old books
Photographer: Eli Francis | Source: Unsplash

Staying informed

Many questions have to be asked multiple times due to the lack of availability or access to the answer. An informed culture is a thriving culture. There are a vast number of solutions to combat the lack of information. A way for a small company to get started is by using a tool such as Stack Overflow for Teams. This is a great way to keep a record of questions employees have that could have been asked in the boardroom or mentioned in a memo. This also ensures that all new employees will have access to the answers should they have the same questions.

Photographer: Riccardo Annandale | Source: Unsplash

Staying productive

There are many distractions at the home, just like there are in the office. Planning your day, setting goals, and completing them has become a self-discipline more than ever. A useful service to track tasks and timelines is Asana. It offers a lot of functionality and makes it easy to keep people accountable and ensure that teams are hitting deadlines.

Photographer: Sigmund | Source: Unsplash


Companies still working remotely have to make sure that their employees are happy in their work environment, as productive as they can be, and as informed as possible. A lot of time and energy is saved working remotely. The trick is making sure that this extra time and energy is utilized as best possible.